JOIN THE #SHOEBOXMOVEMENT

2019 - 2026 ShoeBox Movement

In 2019, we launched our Shoebox Movement, and over the past seven years, it has continued to grow from strength to strength, gaining momentum and support within our community.

Each winter, we collect between 300 and 500 pairs of shoes, which are carefully sorted, cleaned and prepared for distribution to those most in need on Christmas Day. To date, we have collected and donated over 2,500 pairs of shoes, supporting numerous charities and individuals facing hardship.

Our headquarters is based at our gym in Hackney Wick, where, on Christmas morning, our team comes together to clean, prepare and organise the donations before heading out to deliver them. We visit several shelters and organisations, including Look Ahead, St Mungo’s and Street Storage, with our final stop at Crisis, where we donate the remaining shoes to people in need.

At the heart of our movement is our ethos: “Bringing Communities Together.” The Shoebox Movement is about more than donating footwear; it is about spreading kindness, supporting vulnerable people and bringing communities together through meaningful action.

It has been a privilege to work alongside these incredible organisations and provide much-needed footwear during the Christmas period, helping to make a positive difference to the lives of those who need it most.

It’s that time of the year again where we start collecting trainer and shows for charities that we work with and providing support to people experiencing homelessness on Xmas Day. We’re collecting adults and children so please where possible donate trainers and shoes to our cause. Shoes and trainers can be dropped of in Hackney and Holloway Branch.